Govt to Launch #BrandPakistan Program to Boost Tourism
Special Assistant to Prime Minister on Overseas Pakistanis and Chairman National Tourism Coordination Board Zulfiqar Bukhari has announced that the federal government will launch ‘Brand #Pakistan’ to boost tourism.
Addressing a media conference, the SAPM revealed that Brand Pakistan will be launched before the end of 2020.
He added that Pakistan will host the World Tourism Forum in 2021 which will be attended by tourism ministers from 8 countries, including Turkey and Iran, and is expected to draw investment worth $3 billion.
In this regard, Pakistan Tourism Development Corporation (PTDC) has devised a detailed plan to reform the tourism sector in Pakistan.
We have formulated a comprehensive policy on tourism from 2020 to 2030 and with that we have also introduced a five-year action plan. Like other countries, Pakistan had planned to launch a program to promote tourism earlier this year which was delayed due to the Coronavirus.
NTCB will also launch a National Tourism Portal by the end of 2020 to facilitate tourists